We’re thrilled to share some exciting news—our store was recently featured in The Post and Courier! The article highlights our founder Haley, our unique jewelry collections, and impact on the local community. Being recognized by Charleston’s iconic publication is such an honor, and we’re so grateful to our community for helping us shine. Here’s a little behind-the-scenes look at what makes this feature so special!
Post and Courier Feature
Haley Holzworth started making jewelry in middle school at Moultrie. She had an engineering brain; she'd take apart necklaces and put them back together. Then she started designing her own and selling them. Soon the parents caught on, and she'd offer up her unique jewelry for sale at parties and events, sometimes making up to $800 in one night.
Then she started working at The Beaded Venus, a local bead store that preceded Hobby Lobby and Michael's. It only grew her love for the craft.
"At 16, I knew this was it," Holzworth told The Post and Courier.
She attended the University of South Carolina, majoring in business and marketing, continuing to sell her jewelry at sorority events and football games. She founded the Entrepreneurship Club and won a business competition that gave her seed money to open an office in downtown Columbia. Then she moved to Colorado, where she had worked on a dude ranch during summers for her friend's family. She realized she had to start making connections from scratch, and four years later decided to move back to Charleston.
In 2017, she opened Hermosa Jewelry in the building next to Brown Fox Coffee off Coleman Boulevard in Mount Pleasant, right across from Moultrie Middle School, where it all began for her. Since then, she's been saving to become a buyer instead of a renter.
Since October 2023, Holzworth has done just that. Show now owns two stores — in Mount Pleasant and downtown Charleston. She follows the trends but is always true to her own style, one that persists after all these years. She's now 37 and looking to start a family. And she's part of a women-owned business group in the Cannonborough-Elliotborough neighborhood that meets once a month. It's about collaboration, she said, and Charleston is all about that.
And she never forgets where she came from.
"I'm all about creating affordable heirloom pieces," she said. "What makes me so happy is running into people who still wear the jewelry I made in high school."