About Us

Who We Are

Hermosa is a Charleston-based jewelry brand inspired by travel, natural beauty, and the moments that make life meaningful. Staying true to our name, meaning beautiful in Spanish, we design original, timeless jewelry that inspires women to feel beautiful, confident, and celebrated. Every collection is designed by founder Haley Holzworth using natural gemstones, freshwater pearls, and carefully curated materials that celebrate craftsmanship and everyday beauty. As pioneers of individual style, we invite you to explore, get inspired, and find your next stand-out piece of jewelry.

Meet Haley

Jewelry has been part of Haley Holzworth's story since she was twelve years old. What began as selling handmade jewelry at local home shows grew into Hermosa, a Charleston-based jewelry brand inspired by a love of travel, the natural beauty of the Lowcountry, and celebrating life's meaningful moments. After years of home shows, pop-ups, wholesale partnerships, and building the business one customer at a time, Haley opened the first Hermosa boutique in Mount Pleasant in 2017. In 2022, Hermosa expanded with a second location in downtown Charleston and introduced Charleston's first Permanent Jewelry experience. Today, Hermosa has grown into two Charleston boutiques, an online destination, and a team dedicated to creating memorable experiences for every customer.

Haley continues to personally design every Hermosa collection, finding inspiration in Charleston's coastal beauty, time spent outdoors, her travels, and the simple moments that make life meaningful. Whether it's collecting shells on the beach, exploring a new destination, or watching the sunset on the water, those experiences often find their way into Hermosa's designs.

More than twenty-five years after creating her first piece of jewelry, her passion remains the same: creating timeless jewelry that helps women feel beautiful, confident, and celebrated.