About Us

Who We Are

Hermosa is a vibrant, Southern jewelry and lifestyle brand dedicated to inspiring you to look and feel your best. Staying true to our name, meaning “beautiful” in Spanish, we design expressive, versatile jewelry that magnifies your beauty and confidence. Owner, Haley Holzworth, designs each piece utilizing natural elements and unique findings to produce jewelry with the highest level of quality and craftsmanship. As pioneers of individual style, we invite you to explore, get inspired, and find your next stand-out piece of jewelry.

Meet Haley

With a big box of vintage jewelry and a few trips to the local bead store, owner and designer Haley Holzworth, discovered her love for creating jewelry as a way to express her own individual style. As a passionate young entrepreneur, Haley launched her jewelry company in high school selling her handcrafted designs at trunk shows across the Charleston area. Continuing her business through college, years of travel, and a move to Colorado, Haley gathered inspiration from the colors and textures of nature’s beauty every step of the way.

In 2017, Haley’s dream of having her own jewelry store became a reality when she opened the Hermosa Flagship store in Mt. Pleasant, SC. Haley was the first to launch Permanent Jewelry in the Charleston area, which propelled the expansion of her second store location in downtown Charleston, SC. In 2024 her long term dream came true of buying a commercial retail space on Coleman Blvd. You can now find Haley busy in our headquarters at 861 Coleman Blvd. designing each piece, helping customers in store, or relishing the Southern lifestyle and coastal landscapes of the Lowcountry.